An app or application is a computer program programmed to perform specific tasks in a digital environment. This tool can run on different devices such as cell phones, tablets, televisions, cars, etc. 

The purpose of the application is to facilitate us, at any time, the resolution of a particular job or help us in the operation and management of repetitive needs. There are many applications for different purposes: to transport us, to read news, to communicate, to navigate social networks, etc.

Developing an application is not mandatory, but nowadays organizations, at all levels, must adapt to the new market needs. Identifying whether it is necessary to have an application is the responsibility of the marketing area, which must determine whether having an application is an opportunity for the industry and the company.

As we know how complicated the decision to create an app can be, here are some aspects to take into account when launching yourself on the digital path:

1. Know the product or service: Not all products and services can be offered through a virtual platform; however, we can take advantage of applications as facilitating tools for our customers. While it may seem obvious, it is important to be clear about what we are selling, because then we can know what we need to integrate into our application.
2. Empathize: Put yourself in the customer's shoes. Try to get as much information as possible to estimate how many of your customers would use an app. However, keep in mind that people often do not know we need something until we are presented with that product or service. This is a good place to start making decisions.
3. Look at the competition: The information obtained may not be enlightening. However, the Internet allows us to easily investigate what measures our competitors are taking. Even if our "rivals" have not developed applications, we have the opportunity to research outside our markets. However, these markets must be similar to our sector because the research could be wrong.
4. Innovate: Don't be afraid to do things differently. People are usually afraid to venture into new topics. If no applications have been developed in the industry and you believe in the originality of your product, go ahead with your plans. However, do not underestimate the research that must be done, as it is this that will determine whether the application can be made or not.

At Imagine Apps we redefine the software factory model. We work for small, medium and startups through a monthly subscription for a development team. The team has developers that work full time with the client's team and additionally, we give access to support capabilities such as UX/UI design, DevOps, architecture, QA testing and others, all included in the same flat monthly fee. If with the points we mentioned in this blog, you have identified that your business needs to develop an app, do not hesitate to contact us by clicking here.