{"id":11529,"date":"2022-04-18T00:00:00","date_gmt":"2022-04-18T00:00:00","guid":{"rendered":"https:\/\/imagineapps.mx\/blog\/https-imagineapps-co-blog-software-development-for-latin-american-business-growth\/"},"modified":"2022-04-18T00:00:00","modified_gmt":"2022-04-18T00:00:00","slug":"desarrollo-de-software-para-el-crecimiento-empresarial-latinoamericano","status":"publish","type":"blog","link":"https:\/\/imagineapps.co\/es\/blog\/software-development-for-latin-american-business-growth\/","title":{"rendered":"Desarrollo de software para el crecimiento empresarial latinoamericano"},"content":{"rendered":"La pandemia de Covid 19 impuls\u00f3 la transformaci\u00f3n digital de los distintos estratos sociales en Am\u00e9rica Latina. Debido a la integraci\u00f3n de lo digital a la vida diaria, las empresas de la regi\u00f3n se est\u00e1n sumando a este nuevo paradigma para atender mejor las necesidades del mercado.\n\n
\n\n

Un estudio realizado por la consultora chilena Virtus, en alianza con CESA, Siigo y Views Business Intelligence sobre la madurez digital de las pymes y startups colombianas, destaca que las empresas colombianas se encuentran en una etapa inicial de transformaci\u00f3n digital. Si bien los participantes del estudio mencionaron que la pandemia fue fundamental para iniciar las acciones, los avances a\u00fan son precarios.\u00a0<\/p>

Parte del problema es la falta de desarrolladores de tecnolog\u00eda en la regi\u00f3n. Michael Page, consultora de recursos humanos y reclutamiento, informa que el 48% de las vacantes laborales de TI en Am\u00e9rica Latina no pueden cubrirse por falta de profesionales. Este problema se vuelve a\u00fan m\u00e1s cr\u00edtico para las PYMES, ya que la mayor\u00eda de los desarrolladores digitales trabajan en grandes empresas.\u00a0<\/p>

Por otro lado, PageGroup con Invest in Bogota analiz\u00f3 el n\u00famero de egresados de carreras STEM en Am\u00e9rica Latina. El estudio revel\u00f3 que en Colombia s\u00f3lo hay un 34% de graduados en estas carreras, es decir, 135 627 personas aproximadamente (3 de cada 10 son profesionales).<\/p>

Desde Imagine Apps vemos esta situaci\u00f3n como una oportunidad para proporcionar a los emprendedores un servicio de calidad que les permita abordar un modelo de negocio basado en la tecnolog\u00eda digital. Hacemos esto de tres maneras: contrato con equipos dedicados, desarrollo de proyectos y aumento de personal.<\/p>

\"El servicio de equipos dedicados est\u00e1 enfocado a organizaciones que quieren desarrollar software, pero a\u00fan son nuevas en esta implementaci\u00f3n. Trabajamos con gran flexibilidad y ofrecemos a nuestros clientes un equipo acorde a los requerimientos de cada proyecto. Es por eso que ofrecemos tres tipos de planes<\/a> que nos permiten desempe\u00f1arnos de manera \u00f3ptima\u201d (Nicol\u00e1s Rojas, CEO de Imagine Apps).\u00a0<\/blockquote>

El desarrollo de proyectos consiste en el desarrollo de herramientas digitales. Estos pueden variar entre aplicaciones desarrolladas en Flutter, plataformas web, etc. A diferencia de los equipos dedicados, este tipo de proyectos suelen ser de corta duraci\u00f3n y no requieren ning\u00fan tipo de consultor\u00eda continua una vez finalizado el trabajo.\u00a0\u00a0\u00a0<\/p>

Staff Augmentation es una estrategia de outsourcing que tiene como objetivo contratar personal calificado en el desarrollo de software. La ventaja de esta estrategia para nuestros clientes es la eliminaci\u00f3n de tareas administrativas y todas las obligaciones financieras que una empresa tiene respecto de sus colaboradores. Es decir, Imagine Apps asume todo el riesgo de contratar talento, pero el talento lo gestiona directamente el cliente.<\/p>

Parte de la calidad que brindamos a nuestros clientes proviene de nuestros empleados, quienes est\u00e1n continuamente motivados para ofrecer el mejor servicio posible. Nuestros beneficios se ajustan a las necesidades y requerimientos del sector, pero al mismo tiempo buscan promover el crecimiento profesional de nuestros empleados.<\/p>

\"Reuni\u00f3n<\/div>
Reuni\u00f3n de equipo en Medell\u00edn-Colombia (Fuente: propiedad nuestra)<\/figcaption><\/figure>

Por otro lado, nadie est\u00e1 obligado a ir a la oficina, por eso nuestros imagineros tienen la oportunidad de trabajar donde se sientan m\u00e1s c\u00f3modos. Asimismo, la cultura del nomadismo digital dentro de la organizaci\u00f3n es un concepto que impulsamos constantemente. Gracias a este modelo de trabajo contamos con colaboradores en diferentes pa\u00edses como Per\u00fa, Canad\u00e1 y M\u00e9xico, reforzando as\u00ed nuestra visi\u00f3n de buscar el crecimiento latinoamericano.<\/p>

Con el paso de los a\u00f1os, Imagine Apps se ha posicionado como una de las empresas con mayor impacto en el sector tecnol\u00f3gico. La posibilidad de trabajar con organizaciones de diferentes sectores en pa\u00edses como Colombia, M\u00e9xico y Estados Unidos, ha permitido a la organizaci\u00f3n ser parte del crecimiento digital de las MiPymes de la regi\u00f3n.<\/p>","protected":false},"featured_media":11530,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[122],"destacado":[],"class_list":["post-11529","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-software-development"],"acf":[],"yoast_head":"\nSoftware development for Latin American business growth - Imagine Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagineapps.mx\/es\/blog\/software-development-for-latin-american-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software development for Latin American business growth - 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