{"id":11463,"date":"2022-06-10T00:00:00","date_gmt":"2022-06-10T00:00:00","guid":{"rendered":"https:\/\/imagineapps.mx\/blog\/https-imagineapps-co-blog-how-do-i-know-if-my-company-needs-an-app\/"},"modified":"2022-06-10T00:00:00","modified_gmt":"2022-06-10T00:00:00","slug":"como-se-si-mi-empresa-necesita-una-aplicacion","status":"publish","type":"blog","link":"https:\/\/imagineapps.co\/es\/blog\/how-do-i-know-if-my-company-needs-an-app\/","title":{"rendered":"\u00bfC\u00f3mo s\u00e9 si mi empresa necesita una App?"},"content":{"rendered":"Cuando hablamos de los beneficios de desarrollar una aplicaci\u00f3n, nos vienen a la mente aumento de ventas, mejor comunicaci\u00f3n con los usuarios, mejor expansi\u00f3n de tu negocio y \u00f3ptima recopilaci\u00f3n de datos. Sin embargo, el objetivo principal es el que finalmente determinar\u00e1 los beneficios que obtendremos de la aplicaci\u00f3n. Sigue leyendo y descubre por qu\u00e9 tu empresa deber\u00eda o no tener una aplicaci\u00f3n.\n\n<hr \/>\n\n<p>Una app o aplicaci\u00f3n es un programa inform\u00e1tico programado para realizar tareas espec\u00edficas en un entorno digital. Esta herramienta puede ejecutarse en diferentes dispositivos como celulares, tablets, televisores, autos, etc.\u00a0<\/p><p>La finalidad de la aplicaci\u00f3n es facilitarnos, en cualquier momento, la resoluci\u00f3n de un trabajo concreto o ayudarnos en la operaci\u00f3n y gesti\u00f3n de necesidades repetitivas. Existen multitud de aplicaciones con diferentes finalidades: transportarnos, leer noticias, comunicarnos, navegar en redes sociales, etc.<\/p><p>Desarrollar una aplicaci\u00f3n no es obligatorio, pero hoy en d\u00eda las organizaciones, a todos los niveles, deben adaptarse a las nuevas necesidades del mercado. Identificar si es necesario contar con una aplicaci\u00f3n es responsabilidad del \u00e1rea de marketing, la cual debe determinar si tener una aplicaci\u00f3n es una oportunidad para la industria y la empresa.<\/p><p>Como sabemos lo complicada que puede ser la decisi\u00f3n de crear una app, aqu\u00ed te dejamos algunos aspectos a tener en cuenta a la hora de lanzarte al camino digital:<\/p><ol><li><strong>Conozca el producto o servicio:<\/strong> No todos los productos y servicios se pueden ofrecer a trav\u00e9s de una plataforma virtual; sin embargo, podemos aprovechar las aplicaciones como herramientas facilitadoras para nuestros clientes. Aunque parezca obvio, es importante tener claro qu\u00e9 estamos vendiendo, porque as\u00ed podremos saber qu\u00e9 necesitamos integrar en nuestra aplicaci\u00f3n.<\/li><li><strong>Empatizar:<\/strong> Ponte en el lugar del cliente. Intente obtener la mayor cantidad de informaci\u00f3n posible para estimar cu\u00e1ntos de sus clientes usar\u00edan una aplicaci\u00f3n. Sin embargo, tenga en cuenta que las personas a menudo no saben que necesitamos algo hasta que se nos presenta ese producto o servicio. Este es un buen lugar para empezar a tomar decisiones.<\/li><li><strong>Mira la competencia:<\/strong> La informaci\u00f3n obtenida puede no ser esclarecedora. Sin embargo, Internet nos permite investigar f\u00e1cilmente qu\u00e9 medidas est\u00e1n tomando nuestros competidores. Incluso si nuestros \u201crivales\u201d no han desarrollado aplicaciones, tenemos la oportunidad de investigar fuera de nuestros mercados. Sin embargo, estos mercados deben ser similares a nuestro sector porque la investigaci\u00f3n podr\u00eda estar equivocada.<\/li><li><strong>Innovaci\u00f3n<\/strong>: No tengas miedo de hacer las cosas de manera diferente. La gente suele tener miedo de aventurarse en temas nuevos. Si no se han desarrollado aplicaciones en la industria y crees en la originalidad de tu producto, sigue adelante con tus planes. Sin embargo, no subestimes la investigaci\u00f3n que se debe realizar, ya que es \u00e9sta la que determinar\u00e1 si se puede realizar la solicitud o no.<\/li><\/ol><p>En Imagine Apps redefinimos el modelo de f\u00e1brica de software. Trabajamos para peque\u00f1as, medianas y startups mediante una suscripci\u00f3n mensual para un equipo de desarrollo. El equipo cuenta con desarrolladores que trabajan a tiempo completo con el equipo del cliente y adicionalmente damos acceso a capacidades de soporte como dise\u00f1o UX\/UI, DevOps, arquitectura, pruebas de control de calidad y otras, todo incluido en la misma tarifa fija mensual. Si con los puntos que mencionamos en este blog, has identificado que tu negocio necesita desarrollar una app, no dudes en contactarnos por <a href=\"https:\/\/imagineapps.co\/es\/contactanos\/\">haciendo clic aqu\u00ed<\/a>.<\/p>","protected":false},"featured_media":11464,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[122],"destacado":[],"class_list":["post-11463","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do I know if my company needs an App? - Imagine Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagineapps.mx\/blog\/how-do-i-know-if-my-company-needs-an-app\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I know if my company needs an App? 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